Sure Trading

Learn How to Make Money Trading the Markets with Sure Trading

Regardless of your level of experience in trading and investing, we at Sure Trading will empower you to develop and refine the skills you need to consistently profit from trading the markets.

ABOUT US

Our Values

In a world where online trading is prolifically advertised as a get-rich-quick way of making easy money, students often start on their trading journey with stars in their eyes. Inevitably they soon find out that it is more tricky than they first believed, often with devastating financial consequences.

Sure Trading stands out as one of the solid companies out there who provide an honest, balanced, no-nonsense perspective on trading and investing. This can be clearly seen in Ross Larter’s books, “How to make money on the Stock Exchange” and “The Beginner’s Guide to the Stock Exchange”

At Sure Trading we believe that everybody has the ability to learn how to trade. We do, however, also believe that developing the skills necessary to become a competent trader takes time, focus, discipline and commitment, and doesn’t happen overnight. However, once the individual has gained the necessary knowledge and skills, they are equipped with the potential to generate income daily, for the rest of their lives.

Sure Trading is a company where every client is cared for and is taken on the journey from infancy to maturity in understanding the markets and trading successfully.  This is done through the medium of high quality video training, three weekly online trading meetings, continuous client care and support, as well as individual mentoring sessions if required.

The uniqueness of our business is our personal interaction with each individual client during our online group trading meetings. As part of the Sure Trading community, our clients enjoy regular input from more experienced traders, and are able to interact daily with other like-minded people via our trading meetings and community chat group.

OUR MISSION STATEMENT

“To help our clients improve their financial lives so profoundly, they couldn’t imagine going back to the old way.”

“We are dedicated to providing the highest quality of client service, delivered with a sense of warmth, friendliness, honesty and integrity.”

OUR HISTORY

Sure Trading is an education company, established in East London, South Africa in 2002 by Ross and Bev Larter.  Ross and Bev had been founders and administrators of a private school in Barkly East in the Eastern Cape before moving to East London in 1998.  Upon arrival in East London, Ross was approached to start another private school, but decided against it.  Seeking an income at the time, he was introduced to stock market trading/investing as a means of building up capital, and/or creating a constant income stream.  Realising there was great interest in the stock market, but very little personal training and mentoring of clients, he soon found himself enjoying teaching others how to trade the stock market.

Ross and Bev moved to Cape Town in 2008, mostly for family reasons, but also because the location of a business of the nature of Sure Trading is of secondary importance if available technology is utilised.   Now, over 18 years later, Sure Trading has still remained a relatively small company (we don’t want to get too big, because we feel personalised client care could be compromised) with clients scattered around the continent and beyond.

In 2016, Ross was approached by Penguin Random House Publishers and asked to write a book that would teach the ordinary South African how to trade on the financial markets. He wrote the book “How to make Money on the Stock Exchange” in plain English, simple enough for the layman to understand, proving that you don’t need to be a financial whizz-kid to make money on the stock market. Due to the success of the book, Sure Trading gained new clients all over the country and the world, facilitating the development of our online subscription service.

Through our new online system, we are able to give clients all around the world the same level of personalised care that we afford our local Cape Town clients.  Testimonials from our happy clients bear witness to the level of service we offer.

HOW IT WORKS?

It’s simple. Just click on the SUBSCRIBE button to get going straight away.

Signing up is super simple.

• All we need from you are a few personal details and your credit or debit card information.
• No need for ID’s or FICA documents or anything complicated like that.
• Once you’ve filled in the online form, you’re good to go.

WHERE TO FROM HERE?

• We suggest you start with our Beginner’s Training Course. In this course you will learn all you need to know to get you to a place where you can start trading and making good trading decisions.

• While you are busy with the Beginner’s Course, you can open your demo trading account with the Velocity Trader platform. On this easy-to-use platform, you can start practising without putting your own money at risk on the markets. Our tutorial videos can help you with the platform if you get stuck.

• On sign up, you’ll immediately be added to the Sure Trading Chat Group and Weekly Mailer list so that you can get all of the updates and learn from our more experienced traders.

• Our weekly online meetings are also available for you to join. In our opinion, much of the learning takes place during these interactive sessions. Monday evenings cover a beginner’s training session and a general discussion where our clients get to chat and share their trading experiences and strategies. The Tuesday and Wednesday sessions are live trading sessions where you get to see how it’s all done live! These meetings are all recorded and made available to you if you’re unable to make the live meetings.

• Once you’ve plugged into all that our trading community has to offer, you can start learning the ins and outs of the strategies we use to trade successfully. Our Strategy Series will show you step-by-step how to use multiple trading strategies for profitable results.

• If you’ve gone through all of our material and still feel like you need a bit of extra one-on-one training, don’t worry! We’ve got you covered! Ross is available for one-to-one mentorship sessions to get you confident and on your way to becoming a successful trader. These sessions are arranged by appointment and are charged at an hourly rate.